2:50 PM - 3:50 PM

Thinking like a CBRO – Weaponizing Resilience

In an era where uncertainty is the only certainty, businesses are increasingly recognizing the critical need for resilience – not just as a defensive mechanism, but as a strategic asset. In this presentation David Young will delve into the transformative potential of the Chief Business Resilience Officer (CBRO) – a position, that doesn’t yet exist, but will transcend traditional risk management and become a linchpin for competitive advantage.

In this compelling session, David will explore how the CBRO operates at the nexus of foresight, innovation, and strategy to turn potential vulnerabilities into value-creating opportunities. He will unveil how this role, through a blend of visionary leadership and practical resilience strategies, can transform the very fabric of an organization, making it more agile, robust, and poised to capitalize on crisis.

Key Takeaways:

  • Understanding the Role of CBRO: Grasp the expansive scope of the CBRO, beyond conventional risk management, encompassing business continuity, emergency management, physical and information security, and crisis communications.
  • Strategic Risk Re-framing: Learn how the CBRO’s unique vantage point enables them to identify and reframe risks as opportunities for strategic differentiation and market leadership.
  • Resilience as a Competitive Advantage: Delve into real-world examples where resilient practices have not only mitigated risks but have also driven innovation, opened new markets, and enhanced customer loyalty.
  • The Future-Ready Organization: Envision the future of business where resilience is embedded in the corporate DNA, making organizations not just survivable but thriving entities able to take market share in the face of adversity.

This session is a must-attend for leaders who aspire to pivot their organizations from reactive risk management to proactive resilience building. It’s an opportunity to redefine the narrative of resilience in business and to equip your organization with the strategic foresight and agility needed in today’s dynamic business landscape. Join David as he details his vision to transform resilience from a concept into a tangible, strategic asset that propels your business forward.

Quick Info

  • March 5, 2024
  • 2:50 PM - 3:50 PM
  • Grand Salon B: Sections 9 & 12